Brittney Phillips Reflects on SNMA Accomplishments and What the Future
It is truly a bittersweet feeling to have my term come to a
close as National Chairperson. I’m really going to miss working with this board
next year and appreciate the wealth of knowledge and experiences that serving
as chair has brought me this year. I am
however, really excited to see what the new administration will bring the
organization and am confident that SNMA is left in more than capable
Serving this year during the 50th anniversary of
the SNMA and witnessing the 50th Founders Day Celebration and the I
Heart SNMA Campaign simultaneously at chapters across the nation has me still
in awe of the talents and power of our membership. I am so proud of what we
have accomplished over the last 50 years and am eager to see what comes in the
Your board has worked hard all year to make the SNMA a
better place than when we started a year ago.
One thing we accomplished is incorporating new board training modules
into the National Leadership Institutes so that we are more prepared and better
capable to serve both now and in the future. We also are completing a series of
technological innovations, which have provided chapters with official email
addresses and will speed up the process of documentation and day-to-day
workings of the organization.
Additionally, we increased our social media presence on
Twitter, Facebook and Instagram in order to stay connected with our members
across the country. We love hearing from members and if you see any of us at
AMEC feel free to say hi and share any comments, questions, or suggestions that
you may have.
It has been a pleasure serving you this year! Enjoy AMEC and
celebrate the end of another successful administrative year!
National President Prepares SNMA to Serve a Diverse Community
"Wow, I really did it! And I think I did a decent job too!”
These are some of my thoughts during AMEC 2015.
My dream of being the National President manifested itself
three years ago during AMEC 2012 in Atlanta. I vividly recall watching the then
Board of Directors taking pictures and celebrating the completion of a
successful year. I remember seeing past National President Michael Knight being
congratulated on executing a phenomenal conference and triumphant programmatic
year. I remember thinking "Hmmm, I wonder if I could do that?” Fast forward to
the 50th Anniversary AMEC 2014 where I was so blessed to have been
installed as the "Royal President” by Princess A.K. Ocansey of Ghana. What an
As National President, I wanted to dispel the notion that
the SNMA is simply "The black people club.” At my own institution and many SNMA
chapters struggle to attract non-African American members interested in the
good work we do in advocacy, service and pipeline programs. My desire was to
use technology and social media to propel the SNMA mission to more than just
our own membership.
I am very proud of our service to the underserved and felt
more people should know about it. I wanted to celebrate the programs that were
already created and liked to think that there is a treasure chest of excellent
programming from past administrations and if I could revitalize one it would be
a testament to the work that has been done in the previous 50 years.
Lastly, I focused on SNMA’s celebration of 50 years of
diversifying the face of medicine and my administration launching SNMA into the
next 50 years. Watching SNMA’s 50th year historical review, I
considered how the organization would be remember the next 50 years. I
developed a Back 2 the Future executive agenda that would keep our mission at
the forefront. I chose the LGBT and Immigrant/Refugee population and from
another angle of marginalized groups, I couldn’t ignore the lack of minority
men in medicine. In prior administrations the Brotherhood Alliance for Science
Education (BASE) was born although only being done at a few medical schools. My
goal was for the SNMA to revisit this program, partner with the institutions
successfully running BASE to develop an updated curriculum that chapters
nationwide could implement through our pipeline initiative.
Lastly, I wanted to improve the use of social media. Our
members were not only on Facebook, but on Twitter and Instagram, but I wanted
to attract non-members, such as other organizations, potential sponsors, and
future supporters of the SNMA by displaying our work. Internally, we encouraged
the board and members to use Your Membership to create member profiles and
targeted messages were sent specific member categories. We launched the SNMA’s
Instagram page, showcasing our dedication to service on Founders Day and
national day of service where chapters shared pictures serving underserved
communities. That was great!
Lastly, I wanted to reach the membership on a more
day-to-day basis so through Twitter I have constantly engaged members about
what was going on in 160 characters or less. My @SNMANatlPrez account has
increased in followers over 12% is getting the attention of other doctors,
organizations and more members. Emphasis on marketing communications that supports
our vision has increased visibility for the SNMA. The Grand Rounds Blog has
provided the BOD and members with a sounding board to share more of their roles
and the projects.
I am so blessed for a forward thinking vision in which the
membership supported through the execution of the programs set forth this year.
Hopefully, some of the strides will continue in coming years. My goal was to
make the SNMA better than when I found it and I think it is a fair statement to
say this goal was accomplished.